The Influence of Security Privacy, Performance Expectancy, and Social Influence on Behavioral Intention with Consumer Behavior as a Moderating Variable on Livin By’ Mandiri Users in Bengkulu City

Salsabila Zaharani; Veny Puspita; Fauzan

doi:10.30822/aksioma.v4i2.4550

Authors

Salsabila Zaharani Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Prof. Dr. Hazairin, SH Bengkulu
Veny Puspita Universitas Prof. Dr. Hazairin, SH Bengkulu
Fauzan Universitas Prof. Dr. Hazairin, SH Bengkulu

DOI:

https://doi.org/10.30822/aksioma.v4i2.4550

Keywords:

Security Privacy, Performance Expectancy, Social Influence, Behavioral Intention, Consumer Behavior, Livin By’ Mandiri Users

Abstract

This study aims to determine the influence of factors such as security and privacy, performance expectations, and social influences on user behavioral intentions in using the Livin' by Mandiri application in Bengkulu City. In addition, this study also examines the role of consumer behavior as a moderating variable that can strengthen or weaken the relationship between these factors and user behavioral intentions. The research method used is a quantitative approach with data collection through questionnaires. The findings show that all major factors have a positive influence on user behavioral intentions. Perceptions of security and privacy, expectations of effective application performance, and social support from the surrounding environment contribute to increasing user intentions to continue using this digital banking application. On the other hand, consumer behavior not only has a direct influence on behavioral intentions but also functions as a strengthener of the relationship between the three main factors and application usage intentions. The results of this study provide important implications for application developers and financial institutions to pay attention to aspects of security, convenience, and social support in developing digital service development strategies. In addition, building active and positive consumer behavior towards technology is also the key to the success of sustainable application adoption.

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